SEO for web designers. What you need to know
Way Cool Web Design was created with an objective to bring guidance to start-up web designers. An excellent website is a powerful combination of quality content, appropriate web design, sufficient SEO and marketing efforts. Web design and SEO go hand in hand, and both play a role in the development of the SEO-optimized website.
It also emphasizes the primary role of web designers in the creation of the entire website and its reputation on the Internet. To work better in SEO, web designers need to gain a deeper understanding of the commercial aspects of websites. In addition to creating homicidal projects, web designers should always be aware of some of the basic ideas of SEO, which can implement positive changes in all their web design.
In this post we will discuss the basics of SEO for web design, whether you are building a new website or updating an existing one.
The structure of your site, in fact, this is what your audience gets. There is always a special way of transmitting information to the website. This way is taken by every visitor to get to their destination, i.e. the information they are looking for. Every web designer should remember that if visitors to the site is not easy to walk around the site or get to their destination, the site traffic will drop.
Simply put, the structure of the site is a random stream of navigation for new and experienced visitors to the site. Web design should be approached in such a way that all visitors could easily view the navigation of the site and bypass it with maximum ease.
As a rule, pages should be no deeper than 4 clicks from the home page. This will help the SEO of your site, allowing search engines and users to find content in a few clicks. Make sure that navigation is not complicated for the user and not confusing for search engines.
Responsive, user-friendly web design for mobile devices
Well, this means that every web designer needs to get the fact that a mobile-friendly website will help them better cope with traffic. A responsive website made with Bootstrap is in great demand by search engines, and this can only happen when web designers approach it correctly.
Having an adaptive web design helps your website adjust the width of the pixel on which they are viewed. This will work to equalize and improve the user interface on each device.
Less work for the audience means they spend more time on your site. So, without this site, 57% of Internet users will say they don’t recommend it because of the poorly designed mobile site.
Optimizing the image is crucial
Web designers play a very important role in addressing the aesthetic appeal of the website they are working on. Straight from the print shop, the use of colors, patterns, geometric shapes, symmetry, etc., they also process the selection of images that could be accessed by the site.
Therefore, the optimization of the selected images is mandatory, as large images slow down your web pages, creating a road block for the optimal user interface.
Depending on the web – builder in use, web – designers can optimize images, reducing their file size, or plugin or script. It is also a basic guide to blog tips provided by well-known bloggers.
Optimized web design speed
Web developers and designers must be alert when calling the client and teams due to changes and bug fixes. In this hurry, they often avoid optimizing their web design to quickly load web speed. Did you know that a website that takes more than 2-3 seconds to download may encounter a higher failure rate than others?
Conquering the importance of page speed from the start is just as important as installing the site’s building blocks. If the project manager or client is inexperienced, web designers should be guided by them, taking into account the importance of investing in reliable web hosting, because it definitely affects the speed of downloading the website and other problems on the server side.
Using the right tools
Web designers are not expected to take better care of the SEO site, but they should at least have a superficial understanding of how their SEO advice can help improve the site’s performance.
There are several tools that should be available to every web designer, such as GTmetrix. This tool can help them analyze the speed of their site and speed up its operation. It will also provide them with information on how well their site is loaded along with valid recommendations for its optimization.
Tools such as “Responsive Web Design Testing” can help them quickly test the responsiveness of their website on multiple devices with different screen sizes in just a few simple steps.