This is the siren song for poor sell page design: "The page on my site that sells my services is ugly. Can you make it prettier?" Making things "pretty" is only icing on the cake. If one's sell page, AKA landing page, is failing, perhaps it is the cake itself. In this example we are talking about improving a page that attracts non-profit investors.
J. R., Associate, Communications and Assessment Venture Philanthropy Partners
Everyone really likes the site—thanks for pushing through to get it done this week.